Advertising is an important tool for any company to reach a wider audience. Behind every successful brand lie great advertising campaigns. Even in the age of the Internet and broadcast media, newspaper advertising has not lost its importance. In fact, advertising in the newspaper offers many benefits which make your investment worthwhile. Here is how newspaper advertising helps a brand.
Specific Target Audience
Every brand has a specific target audience. Through newspaper advertising, companies can reach that particular audience. Most newspapers have special sections whose target audience is based on events, geography or group. A brand can appeal to the emotional as well as the intellectual senses of a customer by producing good and relevant creative for a newspaper advertisement.
Though penetration of the Internet and broadcast media has increased by leaps and bounds over the years, yet there are many remote areas where people get to know the events of the world only through newspapers. They are still read by a majority of the people and this is one of the major reasons why many companies prefer advertising in them. A newspaper is not only read by the person buying it, but also by members of the family and quite often visitors. Thus, for the same circulation, a newspaper’s readership is 3-4 times or even more, giving the newspaper ad a wider audience then what its circulation suggests.
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